We are always looking to innovate. And taking one of the best pieces of marketing material, a video testimonial, and giving it a fresh twist is something we were all about. Using quotes from the people and keeping the shots organic did a few things:
- Not having to speak on camera put the clients (who are already going out of their way) tremendously at ease.
- Without any interviews, the setup times were drastically reduced and the shoot was able to be completed much more quickly.
- Capturing the customers in their natural setting made them feel more real and less acted or staged.
See for yourself and feel free to post comments below.